4th HOUSE DESIGNS: Your Partner in Brand Consulting and Growth Strategies
What is the 4th HOUSE DESIGNS Vision?
Growth strategies that drive positive change for businesses and people.
What is the 4th HOUSE DESIGNS Mission?
Identifying crucial growth drivers and relevant factors to advance your commercial agenda by leveraging deep insights into marketplace trends, category behavior, and shifting consumer needs.
What is the 4th HOUSE DESIGNS Approach?
DEFINE DESIGN DEVELOP approach seamlessly connects your business and brand agendas.
DEFINING opportunities and problems accurately is crucial for successful strategies. Whether addressing company potential, market opportunities, or process changes, growth and innovation are key to success.
DESIGNING involves crafting strategic ideas and business models that align key activities, resources, processes, and partners. I ensure these models support strategic frameworks and business plans, making them clear and actionable across the organization.
DEVELOPING key capabilities and product excellence is crucial for sustaining growth. Successful brands resonate deeply with consumers, fostering valuable relationships and building lasting equity.
Client Profile
- Growth-driven organizations seeking external strategic and marketing expertise
- Consultancies engaged in projects such as commercial due diligence, brand consultancy, and rebranding
- Ad agencies seeking strategic capabilities beyond their core offerings
- Design and branding studios aiming to strengthen their business through strategic brand development
About Me
With over 15 years of experience in building and managing brands and business operations in Advertising and Marketing, I offer extensive knowledge for your growth pursuits. I hold an MBA in Marketing from the University of Sheffield, UK, and have held leadership roles at McCann, one of the world’s most renowned and awarded advertising networks.
With extensive multimarket experience, I specialize in elevating brands by focusing on key growth components. Dedicated to empowering lifestyle brands, I excel in building strong brand identities, refining business models, enhancing market positioning, and crafting effective growth strategies.
Connect with 4th HOUSE DESIGNS via the contact form below or email us at po@4thhousedesigns.com.
Press
A selection of press releases, articles, and media excerpts.
CANNES LIONS
I&F Grupa’s McCann Stockholm wins Cannes Grand Prix
EFFIE AWARDS
McCann Belgrade was named the most effective ad agency in Serbia at the inaugural Effie Awards.
NEDELJNIK
Collaboration with FEFA Faculty
GOLDEN DRUM
Campaign #Unwanted
DIPLOMACY & COMMERCE
Olivera Perkovic: “Ideas, intelligence, and integration”
MEDIA MARKETING
Olivera Perkovic, Jana Savic Rastovac: “We work as a team”
EUROBEST
Eurobest 2018
ADVETISER SERBIA
UEPS honored McCann Belgrade with 11 awards.
DANAS
Olivera Perkovic: It is our mission to make a positive difference
MARKETING MREZA
Olivera Perkovic: Cultivating the pioneering spirit
POLITIKA
For the third consecutive year, McCann Belgrade has been recognized as the most successful agency in Serbia.
UEPS
McCann Belgrade celebrates its third consecutive year of success in Serbia.
MARKETING MREZA
Olivera Perkovic: Ad agencies are more than just communication specialists.
ADVERTISER SERBIA
Olivera Perkovic: Awards Motivate Us to Do Better
SEMPL
Golden Sempler for Campaign #Unwanted
B92
McCann Belgrade: Best in the Region at the Rovinj Media Festival
NETOKRACIJA
Panel Discussion at Marketing Kingdom Zagreb
MARKETING MREZA
The agency has just signed Delhaize as its newest client.
MARKETING ITD
McCann Belgrade won the 2013 Most Recognized Campaign award.
Services
The service lines are crafted to provide high-value brand guidance that drives growth.
Foundational Strategy
- Strategic Framework: Mission, Vision, Values, and Core Ideology
- M&A: Commercial Due Diligence
- PMI: Growth Synergies & Barriers
Brand Strategy
- Differentiation
- Revenue and Capabilities | Growth drivers and barriers |
- Brand Architecture
Brand Creation
- Brand Positioning | Competitive Landscape | Category Insights | Customer need states
- Brand Role | Purpose | Values
- Brand Identity | Archetype
Resource Strategy
- Optimize talent management through cross-market recruiting and strategic partnerships.
- Align creative output with business goals for maximum productivity and impact.
- Build scalable resource strategies that ensure both short-term efficiency and long-term success.
Working Process
4th HOUSE DESIGNS’ working processes follow the DEFINE, DESIGN, DEVELOP approach.
All services begin with a customized stakeholder questionnaire, tailored to the specific needs of each assignment. This approach efficiently gathers relevant information—whether about the process, brand, market, competitors, or internal capabilities.
4th HOUSE DESIGNS utilizes toolkits to streamline the mapping of business models, brand strategies, and product launches. It ensures that all elements—whether for business models, brand canvases, growth strategies, or brand positioning—are aligned.
Building strong brand-consumer relationships is essential for healthy brand equity. Future success requires transforming transactions into relationships, hero products into power brands, and actively engaging with market trends.
Client Enquiry
Use this form to schedule an initial meeting or submit an RFP or project brief.
Thank you for contacting 4th HOUSE DESIGNS.
Please expect a response shortly.